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Explore the Restech Landscape
Which companies are leading the way in research technology (Restech)?
What industry segments should investors be aware of, and how do they work together?
Which segments show the greatest potential for expansion?
Our Restech landscape defines each segment of the Restech industry, and identifies key players, organized by category. Designed by Restech entrepreneurs Patrick Comer and Sima Vasa, the landscape helps investors, founders, CEOs and other Restech stakeholders better understand the market, including competition, enterprise value, and opportunities for growth.
Market Research Agencies & Consultancies
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Analytics & Visualization
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Market Research Platforms
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Sampling & Fielding
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What is Restech?
Restech (short for research technology) is the umbrella term for the software and tools that help platforms, agencies, and brands target, deliver, and analyze their insights initiatives.
Restech companies are transforming market research by shifting from traditional processes, such as in-person focus groups and telephone surveys, to technology-based processes, such as virtual focus groups, online surveys, and complex systems that collect survey data from specific target audiences and deliver insights to brands.
Why Restech?
As with any transformation, Restech offers many benefits. Technology makes it possible to conduct market research must faster and making it more affordable and accessible to a wider audience. Restech enables the democratization of insights at scale. Restech enables the automation of processes that were previously very time-consuming and costly, ingesting and rationalizing insights from unstructured structured data and the consumption of insights to be more actionable. As the market grows, Restech is also becoming more attractive to investors.
The benefits of Restech include:
- Democratization of insights
- Always on insights
- Ingestion of more data and integration of data insights to provide more actionable insights
- Improved participation experience
- The opportunity to provide more value to connecting “dots” from insights to business decisions
Who is restecher?
Created by Restech pioneers Patrick Comer and Sima Vasa, restecher is an online hub for market research technology information, news and insights. We provide thoughtful content, coverage and information about the market research technology industry, including articles, podcasts and our industry-leading Restech Landscape.
Our mission is to promote progress within the Restech sector, support investors, players and market research technology companies, and provide thought leadership into how technology and data are impacting the insights process.
Today we see significant investment and M&A activity within the industry which continues to accelerate. Data is the new oil and the insights industry is well poised to create value from it with the combination of context and technology.
— Sima Vasa, Co-Founder, restecher
We’ve come to expect immediate results from technology — and the research industry is keeping pace. The time has come for research to own its technology-focused, disruptive future.
— Patrick Comer, Co-Founder, restecher
Read the Latest Restech News
Restech NewsJoin the Conversation
Listen to the latest podcast from our co-founders, Patrick Cohen and Sima Vasa, as they discuss ResTech trends, developments and the companies that are making headlines in this exciting industry.
Restech with Patrick Comer and Sima Vasa
